wHERE PERSONAL STORIES BECOME PROFESSIONAL AUTHORITY

APPLY TO SPEAK ON THE WHEN STORIES STAGE

IMPACT. VISIBILITY. AUTHORITY.

IMPACT. VISIBILITY. AUTHORITY.

Visibility alone
isn’t enough anymore.

Event planners, podcast hosts, conference organizers, and media outlets are no longer just searching Google.

They’re using AI-powered search tools to find credible experts with real stories, clear positioning, and searchable authority assets.

In a world flooded with AI-generated content, human stories stand out more than ever.

WHEN Stories™ was built for this new era.

A woman speaking on stage against a blue and black background.
A person taking a photo of a panel of five women sitting on stage in a theater or auditorium.

AI can generate information.

It cannot generate lived authority.

We help established women entrepreneurs turn personal transformation into professional authority — the kind audiences remember and search tools can understand.

AUTHORITY DOESN'T COME FROM SAYING YOU'RE AN EXPERT.

It comes from creating the proof.

Books. Podcasts. Professional talks. Media.

That's the Authority Trail™ that helps people find you, trust you, and choose you.

Your story becomes the authority Infrastructure

More than a stage.
A searchable authority footprint.

WHEN Stories™ transforms one powerful story into a professionally produced media ecosystem designed to support your positioning long after the stage lights go down. Your "when everything changed" moment becomes the center of your authority.

01 / Stage

A professionally coached talk

We help you develop and deliver a personal story with professional authority, emotional clarity, and audience relevance.

02 / Media

Content that lives beyond the room

Your talk becomes high-quality video, podcast, and publishing content that supports your speaker brand and business credibility.

03 / Discoverability

Built for the way people search now

Your story supports speaking opportunities, client trust, media pitches, website credibility, YouTube search, and AI-era authority signals.

The stage is the moment.
The assets are the momentum.

  • Five women sitting on stage, engaged in conversation, with the woman on the far left gesturing as the others listen and laugh. Background is decorated with blue and purple lighting.

    6 Weeks of Story Development Coaching

    Shape the story behind your work into a clear, compelling, authority-building WHEN Story.

  • Empty theater or auditorium with red seats and two women standing and talking, illuminated by purple and blue stage lights, with a wooden accent wall and a balcony with black railing.

    Rehearsal

    Refine your delivery, stage presence, timing, and confidence before the live experience.

  • Stage with a woman speaking at a conference, two computer screens and audio equipment in the foreground.

    Live Stage Experience + Professional Recording

    Step onto the WHEN Stories™ stage and have your talk professionally captured as a long-term authority asset.

  • Screenshot of the YouTube channel 'WHEN Stories' with a black background, the channel's logo featuring connected bubbles, and a selection of video thumbnails showing women with various humorous, storytelling titles.

    YouTube Premiere

    Your professionally produced talk is released as searchable video content that supports your expert positioning.

  • Logo for When Stories Radio Network with purple, pink, and gold circles connected by lines, and a microphone icon with sound waves.

    WHEN Stories™ Radio Network Feature

    Your story expands into audio visibility through the WHEN Stories™ podcast and radio ecosystem.

  • A woman smiling and holding a book standing next to a purple banner and a digital screen displaying the title "I am a Published Author" and her name, Michelle Vande Hey.

    Co-Authored Published Book

    Your story becomes part of a published collection of women’s transformation stories.

  • Stack of pink books titled 'When Women Lead' by Wendy Babcock with a microphone nearby.

    Legacy Book

    Your individual story is transformed into a beautiful keepsake authority asset for you and your business.

  • Screenshot of a webpage featuring three women professionals with their names, descriptions, and tags, each labeled as 'View Profile' with a location, two marked as virtual.

    Coming Soon: Speaker Map + Speaker Directory

    Future discoverability tools designed to help speakers become easier to find, feature, and book.

Silhouette of a woman with long hair speaking or singing on stage with a quote overlay that says, "Something has been unlocked in me and I am forever changed." attributed to Erica Gumieny.
A woman with shoulder-length brown hair speaking on stage, wearing a blue top and a necklace, with a dark blue background.
An older woman with short gray hair wearing red glasses and a black sparkly top, holding papers in her hands and smiling on a webinar or conference stage against a blue background.
An image of a woman with long brown hair and glasses, wearing a pink shirt, standing on stage with her arms outstretched against a colorful background. Text overlay says, 'They make room for the tender and the complex.' Megan Malick is credited at th
Quote card with a quote by Carolyn Pistone, reading 'I am experiencing accelerated growth and healing beyond what I could have imagined,' with a blurred background and purple accents.
Stephanie Locchetta speaking on stage with a quote displayed: "This changed how I see myself, my voice, and the story I am here to share."

who this is for

You’ve built the business.
Now build the authority to match it.

WHEN Stories™ is designed for established women entrepreneurs, speakers, coaches, consultants, founders, and service-based leaders who have real expertise — and are ready for their story, positioning, and public authority to reflect it.

A woman standing on a pink circular rug on stage, smiling, gesturing with her right hand, dressed in a pink blazer, white shirt, and jeans, with a blue velvet armchair behind her, blue stage curtains in the background, under stage lighting.

speakers

You want stronger authority assets.

You have expertise, but your story needs to be shaped into a talk that deepens trust, supports bookings, and makes your message more memorable.

A woman giving a presentation on stage, standing beside a small round table, with a large illuminated sign behind her that reads 'WOMEN'.

Coaches & Consultants

You’re tired of sounding like everyone else.

You want people to understand not just what you do, but why your work matters, why your perspective is different, and why you are the right person to lead it.

APPLY TO SPEAK ON THE WHEN STORIES STAGE
A woman with blonde hair and pink tips, wearing a black and white patterned blazer and black pants, sitting in a row of red chairs in a conference or meeting room with wood-paneled walls.

Founders & Leaders

You want to be taken seriously in bigger rooms.

This is for women who want premium positioning, stronger credibility, and a public authority footprint that supports where they are going next.

This is about becoming the expert event planners remember, podcast hosts invite, and ideal clients trust.

Frequently Asked Questions

  • It has the elevated, story-driven feel of a professionally produced talk, but WHEN Stories™ is its own authority-building ecosystem with coaching, media assets, publishing visibility, and amplification.

  • No. You need a meaningful story, a message connected to your work, and the willingness to be coached. The process helps you shape the talk before you step on stage.

  • No. Your story may include hard things, but the goal is not to relive pain on stage. The goal is to extract the wisdom, authority, and audience value from your transformation.

  • You walk away with a professionally developed story, a live stage experience, professionally captured media, and authority assets designed to support your visibility long after the event.

  • WHEN Stories is a multi-state platform. We have Certified WHEN Stories Facilitators hosting events in multiple states. Be sure to check out the About Us tab for more information and locations.

  • Yes. Every speaker who completes the WHEN Stories™ experience and delivers her talk on stage becomes a Certified WHEN Stories Speaker™.

your story. our stage. apply today.

your story. our stage. apply today.

Ready to be considered for a future WHEN Stories™ stage?

Start with the application. We look for established women entrepreneurs with meaningful transformation, clear expertise, and a story connected to the work they are here to do.

APPLY TO SPEAK ON THE WHEN STORIES STAGE